Saturday, September 15, 2018

Personality Traits May Help Predict Holiday Spending

Sales during the holiday season can represent up to 20 percent of annual revenue for retailers. How consumers spend their money during this time is of interest for store owners as well as for those looking to better understand and control their spending habits.

In a new study, researchers wanted to investigate whether personality traits or mental health might help shape a person’s holiday spending practices.

The findings, published in the journal Social Psychological and Personality...


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