A new study published in the journal Emotion shows that we tend to see our gut-based decisions as truer reflections of ourselves and are more likely to hold them with greater conviction than decisions we make through careful deliberation.
“We offer what we believe to be a novel and unique approach to the question of why people come to hold certain attitudes,” said lead researcher Sam Maglio, Ph.D., an associate professor of marketing at the University of Toronto Scarborough.
“Focusing...
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